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AXP-AMERICAN EXPRESS CO

American Express Reinforces Commitment to Small Businesses with Continued Support for Small Business Saturday Initiative

Wednesday

20 November, 2024

As Small Business Saturday approaches on December 7, American Express reaffirms its dedication to local merchants with new grants and marketing resources. With a notable shift towards community shopping, can these efforts truly reshape consumer habits and bolster local economies this holiday season?

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Article Impact Score

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75
Key Takeaways
  • American Express actively supports small businesses, enhancing its brand image among younger consumers.
  • The "Small Business Saturday" initiative strengthens local economies and drives customer loyalty.
  • Free marketing resources and community collaboration are key strategies for increasing transaction volumes.
  • A recent grant commitment demonstrates the company's dedication to independent retailers.
  • Overall, American Express shows potential for growth and stability in the market.
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