Bath & Body Works Inc is a leading specialty retailer known for its wide range of personal care products, including fragrances, lotions, and home fragrances. The company's mission is to provide customers with high-quality, innovative products that enhance their daily self-care routines. Bath & Body Works Inc employs a strategy focused on creating a unique in-store experience and leveraging e-commerce to reach a broader audience. With a commitment to sustainability and community engagement, the company operates numerous retail locations across the United States and internationally, continually expanding its product offerings to meet evolving consumer preferences.

BATH & BODY WORKS INC

Bath & Body Works is set to launch an exciting new collaboration with Disney, debuting a Disney Princess Fragrance Collection on February 16, 2025. This extensive collection features 85 products inspired by six beloved Disney princesses: Ariel, Belle, Cinderella, Jasmine, Moana, and Tiana.

Bath & Body Works Unveils Extensive Disney Princess Fragrance Collection Featuring 85 Products Inspired by Beloved Characters

Bath & Body Works is launching its most extensive collection yet, featuring 85 enchanting products inspired by beloved Disney princesses. Can a nostalgic fragrance experience truly captivate fans across generations and drive lasting engagement?