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CELH-CELSIUS HOLDINGS INC
Celsius Holdings Acquires Big Beverages for $75 Million to Boost Production and Enhance Supply Chain Control
Thursday
07 November, 2024
Celsius Holdings has taken a bold step by acquiring Big Beverages for $75 million, aiming to enhance its production and supply chain capabilities. As the energy drink market evolves, can this strategic move position Celsius to lead in innovation and meet the growing demand for healthier options?
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Key Takeaways
- Celsius Holdings Inc. has acquired Big Beverages Contract Manufacturing for $75 million, boosting its production and supply chain efficiency.
- The new facility enables Celsius to quickly adapt to changing consumer preferences in the energy drink sector.
- CEO John Fieldly highlights enhanced profit margins and faster product development as key strategic advantages.
- The company's revenue reached $1.3 billion in 2023, strengthening its competitive stance.
- A partnership with PepsiCo further enhances Celsius's potential for growth and profitability.
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