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CELH-CELSIUS HOLDINGS INC

Celsius Holdings Announces $1.8 Billion Acquisition of Alani Nu to Strengthen Market Position and Drive Growth

Friday

21 February, 2025

Celsius Holdings is making a bold move with its $1.8 billion acquisition of Alani Nu, aiming to capture the health-conscious energy drink market. Can this strategic partnership truly propel them past industry giants like Red Bull and Monster?

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Key Takeaways
  • Celsius Holdings aims to increase its presence in the energy drink market through the $1.8 billion acquisition of Alani Nu.
  • The company expects a revenue increase of over 40% and a nearly 60% rise in profitability from this deal.
  • Anticipated cost synergies of $50 million over two years enhance Celsius's financial outlook.
  • A significant 27% stock price increase reflects strong investor confidence in Celsius's growth strategy.
  • The acquisition positions Celsius favorably against major competitors in the expanding functional beverage sector.
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