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CELH-CELSIUS HOLDINGS INC

Celsius Holdings Stock Surges After $1.8 Billion Acquisition of Alani Nu Despite Mixed Q4 Results

Saturday

22 February, 2025

Celsius Holdings has made a bold move with its $1.8 billion acquisition of Alani Nu, leading to a remarkable 27.8% surge in stock price. Can this strategic expansion into the health and wellness market offset recent revenue declines and position Celsius for long-term growth?

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Key Takeaways
  • Celsius's acquisition of Alani Nu for $1.8 billion led to a notable stock price increase of 27.8%.
  • The company aims to capture a 16% market share, focusing on female consumers.
  • Projected sales growth exceeding 40% and a nearly 60% rise in profitability indicate strong future potential.
  • Collaboration with PepsiCo's distribution network is expected to enhance sales and strengthen market position.
  • Despite some revenue decline, the overall outlook remains positive for investors in Celsius.
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