The Clorox Company is dedicated to promoting health and wellness through its diverse portfolio of consumer and professional products. With a mission to make everyday life better, Clorox focuses on sustainability and innovation, developing cleaning, disinfecting, and personal care products that meet the needs of consumers and businesses alike. The company's strategy emphasizes environmental responsibility, leveraging advanced technology and research to create effective solutions while minimizing its ecological footprint. Clorox operates globally, ensuring its products are accessible and effective in promoting hygiene and cleanliness in homes and workplaces.

CLOROX CO

Clorox is leveraging a growing demand for eco-friendly cleaning products, particularly through its Clorox EcoClean Disinfecting Wipes launched in August 2024. These wipes are notable for their 100% plant-based substrate and use of naturally-derived citric acid, effectively killing 99.9% of germs without harsh chemicals. This product development aligns with broader...

Clorox Highlights Safe Bleach Use and Expands Eco-Friendly Product Line Amid Growing Demand for Sustainable Cleaning Solutions

As Clorox embraces the shift towards eco-friendly cleaning solutions, its new EcoClean Disinfecting Wipes showcase a commitment to sustainability with 100% plant-based materials. In a market poised for growth, can Clorox maintain its competitive edge while meeting evolving consumer demands?