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F-FORD MOTOR CO

Ford Motor Co. Suspends Production of F-150 Lightning Amidst Declining EV Demand and Significant Losses

Thursday

07 November, 2024

Ford's decision to pause production of the F-150 Lightning highlights the challenges facing its electric vehicle segment, with projected losses reaching $5 billion this year. As the company navigates shifting market dynamics and consumer interest, can it adapt quickly enough to regain its footing in the competitive EV landscape?

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Key Takeaways
  • Ford Motor Co. faces substantial financial difficulties in the electric vehicle sector, anticipating a $5 billion loss this year.
  • The Model e division's $1.2 billion loss in Q3 highlights ongoing profitability issues.
  • Demand for the F-150 Lightning has fallen short, prompting production halts and workforce reductions.
  • The company has scaled back plans for new electric models amid intense competition from rivals like Tesla.
  • High production expenses and insufficient charging infrastructure pose significant challenges for Ford's future in the EV market.
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