Fair Isaac Corporation, commonly known as FICO, is a data analytics company that specializes in providing predictive analytics and decision management solutions. The company's mission is to empower businesses to make smarter decisions through advanced analytics and artificial intelligence. FICO's strategy focuses on delivering innovative software and services that enhance risk management, fraud detection, and customer engagement across various industries, including finance, insurance, and healthcare. By leveraging its extensive data science expertise, Fair Isaac Corporation aims to drive operational efficiency and improve outcomes for its clients, ultimately fostering growth and profitability.

FAIR ISAAC CORP

Recent insights from a FICO survey highlight the critical role of customer experience in the banking sector. As of early February 2025, the findings indicate that a substantial 88% of bank customers view the customer experience as equally important as the products and services offered by their financial institutions.

FICO Survey Highlights Customer Experience as Key to Banking Loyalty Amid Shift to Digital Options

As we navigate the evolving landscape of banking in February 2025, a FICO survey reveals that 88% of customers prioritize their experience just as much as the products offered. With younger generations increasingly favoring digital options, how will traditional banks adapt to retain their loyalty?