Harley-Davidson Inc. is dedicated to fulfilling the dreams of personal freedom through the iconic experience of motorcycling. The company focuses on designing and manufacturing heavyweight motorcycles that embody the spirit of adventure and individuality. Its strategy emphasizes innovation, expanding its product lineup, and enhancing customer engagement through a strong community of riders. Harley-Davidson Inc. operates globally, leveraging its rich heritage while adapting to changing market dynamics, aiming to attract new riders and maintain loyalty among its established customer base.

HARLEY-DAVIDSON INC

Harley-Davidson recently reported disappointing financial results for the fourth quarter of 2024, indicating the challenges the company faces. The adjusted loss of 93 cents per share exceeded analysts' expectations of a 68 cents loss, with revenues plummeting 35% to $688 million. 

Harley-Davidson Reports Disappointing Fourth-Quarter Results with Major Revenue Decline and Increased Losses Amidst Consumer Confidence Challenges

Harley-Davidson's fourth-quarter results reveal a stark reality: a significant revenue decline and increased losses amid shifting consumer confidence. With motorcycle shipments down 15% and a net loss of $117 million, can the iconic brand adapt and thrive in these challenging times?