Harley-Davidson Inc. is dedicated to fulfilling the dreams of personal freedom through the iconic experience of motorcycling. The company focuses on designing and manufacturing heavyweight motorcycles that embody the spirit of adventure and individuality. Its strategy emphasizes innovation, expanding its product lineup, and enhancing customer engagement through a strong community of riders. Harley-Davidson Inc. operates globally, leveraging its rich heritage while adapting to changing market dynamics, aiming to attract new riders and maintain loyalty among its established customer base.

HARLEY-DAVIDSON INC

Harley-Davidson is currently navigating a complex landscape marked by a reevaluation of its diversity, equity, and inclusion (DEI) initiatives. Recently, the iconic motorcycle manufacturer has joined major players like Walmart and Amazon in scaling back these programs, a decision largely driven by consumer pressure and legal concerns.

Harley-Davidson Joins Major Corporations in Scaling Back Diversity, Equity, and Inclusion Programs Amid Consumer Pressure and Legal Concerns