Harley-Davidson Inc. is dedicated to fulfilling the dreams of personal freedom through the iconic experience of motorcycling. The company focuses on designing and manufacturing heavyweight motorcycles that embody the spirit of adventure and individuality. Its strategy emphasizes innovation, expanding its product lineup, and enhancing customer engagement through a strong community of riders. Harley-Davidson Inc. operates globally, leveraging its rich heritage while adapting to changing market dynamics, aiming to attract new riders and maintain loyalty among its established customer base.

HARLEY-DAVIDSON INC

Harley-Davidson is facing significant challenges as it reported a fourth-quarter 2024 adjusted loss of 93 cents per share, which was worse than analysts' expectations of a 68-cent loss. Revenues took a substantial hit, plunging 35% to $688 million as motorcycle sales plummeted, with shipments dropping 15% to 25,700 units. Consequently,...

Harley-Davidson Reports Disappointing Q4 Results Amid Declining Sales and Increased Cash Dividend, Faces Challenges in Electric Motorcycle Segment

Harley-Davidson's fourth-quarter results reveal a challenging landscape, with a significant loss and a steep decline in motorcycle sales. As the company grapples with fierce competition in the electric segment, can it leverage its position in a growing market to turn things around?