Mattel Inc. is a leading global toy company dedicated to inspiring the wonder of childhood through innovative play experiences. The company's mission is to create quality products that foster creativity and imagination in children. Mattel Inc. employs a strategy focused on leveraging its iconic brands, such as Barbie, Hot Wheels, and Fisher-Price, to expand its market presence and engage with consumers through digital and physical play. With a commitment to sustainability and social responsibility, Mattel Inc. aims to create a positive impact on communities while delivering exceptional value to shareholders.

MATTEL INC

Mattel, Inc. is making waves in the toy and entertainment sectors with the recent launch of its Fisher-Price Barney's World toy line, inspired by the beloved animated TV series. This new collection features plush toys, role-play items, and figures that incorporate musical and sensory elements, aiming to engage children and...

Mattel Launches New Fisher-Price Barney's World Toy Line and Develops Live-Action Film to Capture Nostalgic Appeal

Mattel is tapping into nostalgia with the launch of its Fisher-Price Barney's World toy line, designed to foster interactive play and emotional development. As they venture into live-action film territory, can this beloved character capture the hearts of a new generation?