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Netflix Eyes U.S. Broadcasting Rights for Formula 1 as ESPN Deal Ends, Leveraging Popularity from Drive to Survive

Sunday

16 February, 2025

As Netflix sets its sights on U.S. broadcasting rights for Formula 1, the streaming giant aims to leverage the sport's surging popularity fueled by "Drive to Survive." With ESPN's viewership declining, could this be the moment Netflix transforms the live sports landscape in America?

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Key Takeaways
  • Netflix faces tough competition for live sports rights from major networks like ESPN and NBC.
  • Declining viewership for ESPN’s F1 broadcasts highlights a saturated market.
  • Co-CEO's comments raise doubts about the impact of live events on subscription growth.
  • Financial risks exist in bidding for high-profile events that may not attract new subscribers.
  • The competitive landscape complicates Netflix's strategy for expanding its live sports offerings.
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