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NKE-NIKE INC

Nike Collaborates with Kim Kardashian's Skims to Launch Inclusive Activewear Brand Amidst Turnaround Strategy and Market Challenges

Wednesday

19 February, 2025

As Nike prepares to launch NikeSkims in collaboration with Kim Kardashian's Skims, the brand aims to blend high-performance sportswear with a focus on inclusivity for women. Can this strategic partnership help Nike navigate its current market challenges and redefine the activewear landscape?

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Article Impact Score

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56
Key Takeaways
  • Nike's collaboration with Kim Kardashian's Skims aims to enhance women's athletic apparel and attract a younger demographic.
  • Analysts foresee a 27% increase in Nike's stock value, bolstered by a favorable rating from BMO Capital Markets.
  • The company's new leadership under Elliott Hill is focused on innovation and improved marketing to drive growth.
  • Despite the promising partnership, Nike faces significant challenges, including a 57% stock drop and declining revenues.
  • Ongoing competition in the activewear market raises concerns about Nike's ability to regain investor confidence soon.
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