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Rivian Showcases New Affordable EV Models at Chicago Auto Show Amid Financial Challenges and Market Uncertainty
Saturday
15 February, 2025
Rivian Automotive is making waves at the Chicago Auto Show with its new R2 and R3X SUVs, aiming to broaden its appeal with a starting price of $45,000. Can these affordable models turn the tide for Rivian amidst financial hurdles and a competitive EV landscape?
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Key Takeaways
- Rivian faces significant challenges with stagnant sales and only 14,183 deliveries last quarter.
- The introduction of new SUV models may struggle to attract customers in a competitive market.
- A disappointing earnings report led to a more than 5% drop in Rivian's stock price.
- Production costs could rise due to potential tariffs on imported components, affecting profitability.
- Despite a partnership with Volkswagen, Rivian's growth momentum seems uncertain and fragile.
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