Roku Inc. is a leading streaming platform that aims to transform the way people access and enjoy entertainment. Its mission is to make streaming easy and accessible for everyone, offering a wide range of content through its user-friendly interface. Roku Inc. operates by providing both hardware, such as streaming devices and TVs, and software solutions that connect users to various streaming services. The company's strategy focuses on expanding its content offerings, enhancing user experience, and growing its advertising business, positioning itself as a key player in the rapidly evolving digital media landscape.

ROKU INC

Roku is making a significant move in the sports broadcasting arena, having secured a deal to stream Major League Baseball (MLB) Sunday afternoon games for $10 million per year. This agreement comes as ESPN prepares to end its coverage of MLB at the conclusion of the 2025 season, partially due...

Roku Lands $10 Million Deal to Stream Sunday Afternoon MLB Games as League Seeks New Broadcasting Partners Following ESPN's Exit

Roku's $10 million deal to stream Sunday MLB games signals a shift in sports broadcasting as traditional networks step back. With MLB seeking fresh partnerships, can Roku leverage this opportunity to redefine its role in the competitive streaming landscape?