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SBUX-STARBUCKS CORP

Starbucks to Lay Off Corporate Staff in Restructuring Effort Aimed at Improving Efficiency and Decision-Making

Wednesday

29 January, 2025

Starbucks is embarking on a significant restructuring journey under CEO Brian Niccol, aiming to streamline operations and enhance decision-making amidst recent performance challenges. As the company seeks to return to its coffeehouse roots, can these changes truly rejuvenate the brand and improve its competitive stance?

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Key Takeaways
  • Starbucks faces challenges from disappointing sales and increased competition, especially in the Chinese market.
  • Recent corporate layoffs suggest significant internal issues that need urgent attention.
  • The new CEO's strategies may not guarantee success, creating potential risks.
  • Dependence on corporate staff over baristas could disrupt operations and customer satisfaction.
  • Failure in restructuring efforts may harm investor trust and stock value.
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