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SBUX-STARBUCKS CORP

Starbucks Offers Free Coffee Promotion for Loyalty Members Amid Strategic Changes Under New CEO Brian Niccol

Wednesday

19 February, 2025

As Starbucks navigates a challenging landscape under CEO Brian Niccol, the company is rolling out a free coffee promotion to loyalty members, aiming to boost customer engagement and sales. Can these strategic changes effectively revitalize the iconic brand and restore consumer confidence?

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59
Key Takeaways
  • Starbucks is focusing on leadership changes and strategic initiatives to boost customer engagement and service efficiency.
  • The company is eliminating fees for nondairy milk and reinstating free refills to enhance customer experience.
  • Despite a loyal customer base, declining store traffic and sales present significant challenges for the brand.
  • Investors may be wary due to a notable drop in net income and uncertain effectiveness of new strategies.
  • The reliance on loyalty programs alone may not suffice to address deeper issues facing the company.
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