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SBUX-STARBUCKS CORP

Starbucks to Lay Off 1,100 Corporate Employees and Cut Menu Items in Restructuring Effort Under New CEO Brian Niccol

Thursday

27 February, 2025

Starbucks is embarking on a major restructuring under CEO Brian Niccol, laying off 1,100 corporate employees and cutting menu items to enhance efficiency amidst declining sales. Can these bold moves truly rejuvenate the brand and restore its status as a community favorite?

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Article Impact Score

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63
Key Takeaways
  • New CEO Brian Niccol is driving a significant restructuring to improve efficiency and accountability at Starbucks.
  • The company is reducing its workforce and streamlining operations by cutting unproductive roles and menu items.
  • Early signs of success include increased customer traffic and satisfaction, indicating a possible turnaround.
  • Niccol's strategy focuses on revitalizing the brand and enhancing the customer experience.
  • Despite changes, stock prices remain stable, fostering cautious optimism for future growth.
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