Tractor Supply Company is a leading retailer of farm and ranch supplies, offering a wide range of products for livestock, pets, and outdoor living. The company's mission is to provide customers with the essential tools and resources they need to maintain their rural lifestyle. Tractor Supply Company employs a strategy focused on expanding its store footprint, enhancing its e-commerce capabilities, and fostering a strong community connection. Through its operations, the company aims to deliver exceptional customer service and a diverse selection of quality products, catering to the needs of farmers, ranchers, and rural homeowners.

TRACTOR SUPPLY CO

Tractor Supply has made headlines recently by deciding to eliminate its diversity, equity, and inclusion (DEI) initiatives, a strategic shift that occurred amid broader corporate trends responding to political and consumer pressures. This decision, taken in July 2022, has recently gained renewed attention, particularly in light of the ongoing backlash...

Tractor Supply Joins Major Corporations in Scaling Back DEI Initiatives Amid Political and Consumer Pressure