Under Armour Inc. is a leading sports apparel and footwear company dedicated to empowering athletes through innovative performance products. The company's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Under Armour's strategy focuses on expanding its global presence, enhancing its product offerings, and leveraging technology to improve customer engagement. With a commitment to sustainability and community involvement, Under Armour operates through a diverse range of channels, including retail, e-commerce, and partnerships with professional athletes and teams, aiming to inspire and support athletes of all levels.

UNDER ARMOUR INC

Under Armour, Inc. is demonstrating a strategic pivot towards sustainable growth through product refinement and an enhanced focus on direct-to-consumer (DTC) sales, which have become integral to its revenue stream. The company has successfully transitioned from a discount-based approach to a full-price sales strategy, resulting in increased average order values...

Under Armour Implements Strategic Changes for Growth, Boosts Revenue through DTC Channels and Full-Price Strategy